Maisel, L., & Cokins, G. (2014). Predictive business analytics: Forward-looking capabilities to improve business performance. John Wiley & Sons, Inc..
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Cita Chicago Style (17a ed.)
Maisel, Lawrence, y Gary Cokins. Predictive Business Analytics: Forward-looking Capabilities to Improve Business Performance. Hoboken, New Jersey: John Wiley & Sons, Inc., 2014.
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Cita MLA (9a ed.)
Maisel, Lawrence, y Gary Cokins. Predictive Business Analytics: Forward-looking Capabilities to Improve Business Performance. John Wiley & Sons, Inc., 2014.
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