The one-hour business plan : the simple and practical way to start anything new /

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Detalles Bibliográficos
Autor Principal: McAdam, John, 1962-
Formato: Electrónico eBook
Idioma:inglés
Publicado: Hoboken : Wiley, 2013.
Subjects:
Acceso en liña:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • Introduction
  • Module 1: create a value proposition that makes a stronger business model
  • Module 2: who are you offering to?
  • Module 3: viewing your offering through your customers' eyes
  • Module 4: what milestones & actions plans do for your business
  • Final thoughts
  • Acknowledgements.