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Maximize your social : one-stop guide to building a social media strategy for marketing and business success /

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Bibliographic Details
Main Author:	Schaffer, Neal
Format:	Electronic eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, 2013.
Subjects:	Branding (Marketing) Customer relations. Information technology > Management. Social media. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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Table of Contents:

Introduction
Reality check : the permeating trends of social media & social business
A social media strategy : the framework for the ever-changing world of social media
Determining objectives and background for your social
Audit your social
Acknowledgments.