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The human brand : how we relate to people, products, and companies /

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Detalhes bibliográficos
Autor principal:	Malone, Chris, 1969-
Outros Autores:	Fiske, Susan T.
Formato:	Recurso Eletrônico livro eletrônico
Idioma:	inglês
Publicado em:	San Francisco : Jossey-Bass, 2013.
Edição:	First edition.
Assuntos:	Consumer behavior. Marketing > Psychological aspects. Electronic books.
Acesso em linha:	An electronic book accessible through the World Wide Web; click to view
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