Brewed in Japan the evolution of the Japanese beer industry /

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Bibliografske podrobnosti
Glavni avtor: Alexander, Jeffrey W.
Korporativna značnica: ebrary, Inc
Format: Elektronski eKnjiga
Jezik:angleščina
Izdano: Honolulu : UBC Press, 2013.
Teme:
Online dostop:An electronic book accessible through the World Wide Web; click to view
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Kazalo:
  • Introduction: beer's evolution into a Japanese commodity
  • Foreign influences: the origins of Japan's beer brewing industry, 1868-1906
  • Keeping up appearances: maintaining beer's German authenticity, 1906-36
  • Brewing self-sufficiency: beer, empire, and the wartime command economy, 1937-45
  • "The taste of home": beer as postwar Japanese commodity, 1945-72
  • Learning from Japan: "Orion beer" and Okinawan consumer identity, 1945-72
  • Indigenous brews: innovation, entrepreneurship, and beer's continuing evolution.