Brewed in Japan the evolution of the Japanese beer industry /
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| Autor principal: | |
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| Autor Corporativo: | |
| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
Honolulu :
UBC Press,
2013.
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| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
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Sumário:
- Introduction: beer's evolution into a Japanese commodity
- Foreign influences: the origins of Japan's beer brewing industry, 1868-1906
- Keeping up appearances: maintaining beer's German authenticity, 1906-36
- Brewing self-sufficiency: beer, empire, and the wartime command economy, 1937-45
- "The taste of home": beer as postwar Japanese commodity, 1945-72
- Learning from Japan: "Orion beer" and Okinawan consumer identity, 1945-72
- Indigenous brews: innovation, entrepreneurship, and beer's continuing evolution.