The cycle a practical approach to managing arts organizations /

Kaydedildi:
Detaylı Bibliyografya
Yazar: Kaiser, Michael M.
Müşterek Yazar: ebrary, Inc
Diğer Yazarlar: Egan, Brett E.
Materyal Türü: Elektronik Ekitap
Dil:İngilizce
Baskı/Yayın Bilgisi: Waltham, Mass. : Brandeis University Press, 2013.
Konular:
Online Erişim:An electronic book accessible through the World Wide Web; click to view
Etiketler: Etiketle
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İçindekiler:
  • Programming: It is all about the art
  • Programmatic marketing: putting butts in seats
  • Institutional marketing: image is everything
  • Building the base: it's all in the family
  • Assembling a productive board: the head of the family
  • Generating revenue: earning rent from the cycle
  • Controlling expenses: not glamorous, but essential
  • Implementing the cycle: the cycle worksheet
  • When the cycle breaks
  • The cycle and strategic planning.