The cycle a practical approach to managing arts organizations /
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| Формат: | Электронный ресурс eКнига |
| Язык: | английский |
| Опубликовано: |
Waltham, Mass. :
Brandeis University Press,
2013.
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| Online-ссылка: | An electronic book accessible through the World Wide Web; click to view |
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Оглавление:
- Programming: It is all about the art
- Programmatic marketing: putting butts in seats
- Institutional marketing: image is everything
- Building the base: it's all in the family
- Assembling a productive board: the head of the family
- Generating revenue: earning rent from the cycle
- Controlling expenses: not glamorous, but essential
- Implementing the cycle: the cycle worksheet
- When the cycle breaks
- The cycle and strategic planning.