The cycle a practical approach to managing arts organizations /
Tallennettuna:
| Päätekijä: | |
|---|---|
| Yhteisötekijä: | |
| Muut tekijät: | |
| Aineistotyyppi: | Elektroninen E-kirja |
| Kieli: | englanti |
| Julkaistu: |
Waltham, Mass. :
Brandeis University Press,
2013.
|
| Aiheet: | |
| Linkit: | An electronic book accessible through the World Wide Web; click to view |
| Tagit: |
Lisää tagi
Ei tageja, Lisää ensimmäinen tagi!
|
Sisällysluettelo:
- Programming: It is all about the art
- Programmatic marketing: putting butts in seats
- Institutional marketing: image is everything
- Building the base: it's all in the family
- Assembling a productive board: the head of the family
- Generating revenue: earning rent from the cycle
- Controlling expenses: not glamorous, but essential
- Implementing the cycle: the cycle worksheet
- When the cycle breaks
- The cycle and strategic planning.