The cycle a practical approach to managing arts organizations /
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Waltham, Mass. :
Brandeis University Press,
2013.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
No Tags, Be the first to tag this record!
|
Table of Contents:
- Programming: It is all about the art
- Programmatic marketing: putting butts in seats
- Institutional marketing: image is everything
- Building the base: it's all in the family
- Assembling a productive board: the head of the family
- Generating revenue: earning rent from the cycle
- Controlling expenses: not glamorous, but essential
- Implementing the cycle: the cycle worksheet
- When the cycle breaks
- The cycle and strategic planning.