Content marketing for nonprofits a communications map for engaging your community, becoming a favorite cause, and raising more money /
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| Autor principal: | |
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| Autor Corporativo: | |
| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
San Francisco :
Jossey-Bass,
2013.
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| Edição: | 1st ed. |
| Colecção: | Jossey-Bass nonprofit guidebook series.
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| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Sumário:
- pt. 1. Finding a new path : the power of content marketing
- pt. 2. Who will go with you : redefining your marketing relationships
- pt. 3. Envision the journey : preparing your content marketing plan
- pt. 4. Set out on your trek : implementing your content marketing strategy
- pt. 5. The right provisions for the journey : what you need to know about the channels your choose.