Content marketing for nonprofits a communications map for engaging your community, becoming a favorite cause, and raising more money /

Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Leroux Miller, Kivi, 1969-
Údar corparáideach: ebrary, Inc
Formáid: Leictreonach Ríomhleabhar
Teanga:Béarla
Foilsithe / Cruthaithe: San Francisco : Jossey-Bass, 2013.
Eagrán:1st ed.
Sraith:Jossey-Bass nonprofit guidebook series.
Ábhair:
Rochtain ar líne:An electronic book accessible through the World Wide Web; click to view
Clibeanna: Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
Clár na nÁbhar:
  • pt. 1. Finding a new path : the power of content marketing
  • pt. 2. Who will go with you : redefining your marketing relationships
  • pt. 3. Envision the journey : preparing your content marketing plan
  • pt. 4. Set out on your trek : implementing your content marketing strategy
  • pt. 5. The right provisions for the journey : what you need to know about the channels your choose.