A/B testing the most powerful way to turn clicks into customers /

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Siroker, Dan
Awdur Corfforaethol: ebrary, Inc
Awduron Eraill: Koomen, Pete, 1982-, Harshman, Cara
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: Hoboken : Wiley, 2013.
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • How A/B testing helped win the White House-- twice
  • What to test
  • Refine, explore, and refine
  • Less is more : reduce choices
  • Conclusion
  • Acknowledgements.