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Corporate Authors: | , |
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Other Authors: | , |
Format: | Electronic eBook |
Language: | English |
Published: |
Chichester, West Sussex :
John Wiley and Sons, Inc.,
2013.
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Subjects: | |
Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- pt. I. The future of public relations
- pt. II. Audiences and online habits
- pt. III. Conversations
- pt. IV. New channels, new connections
- pt. V. Professional practice
- pt. VI. Business change and opportunities for the public relations industry
- pt. VII. Future proofing the public relations industry.