Literary advertising and the shaping of British romanticism
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| 主要作者: | |
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| 格式: | 電子 電子書 |
| 語言: | 英语 |
| 出版: |
Baltimore :
Johns Hopkins University Press,
2013.
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| 主題: | |
| 在線閱讀: | An electronic book accessible through the World Wide Web; click to view |
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書本目錄:
- Advertising in the romantic century
- The progress of puffery
- Building brand Byron
- L.E.L., bandwagon marketing, and the rise of visual culture
- Puffery and the "death" of literature in late-romantic Britain
- Conclusion: The art of advertising.