Literary advertising and the shaping of British romanticism
Gorde:
Egile nagusia: | |
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Erakunde egilea: | |
Formatua: | Baliabide elektronikoa eBook |
Hizkuntza: | ingelesa |
Argitaratua: |
Baltimore :
Johns Hopkins University Press,
2013.
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Gaiak: | |
Sarrera elektronikoa: | An electronic book accessible through the World Wide Web; click to view |
Etiketak: |
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Aurkibidea:
- Advertising in the romantic century
- The progress of puffery
- Building brand Byron
- L.E.L., bandwagon marketing, and the rise of visual culture
- Puffery and the "death" of literature in late-romantic Britain
- Conclusion: The art of advertising.