Laddering unlocking the potential of consumer behavior /
Gardado en:
| Autor Principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons, Inc.,
2013.
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| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- History
- The need for laddering : BellSouth case study: but would you?
- Laddering defined : cruise line case study
- The steps to laddering : the social TV case study.