Laddering unlocking the potential of consumer behavior /

Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Holtzclaw, Eric, 1973-
Údar corparáideach: ebrary, Inc
Rannpháirtithe: Holtzclaw, Kaitlyn
Formáid: Leictreonach Ríomhleabhar
Teanga:Béarla
Foilsithe / Cruthaithe: Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
Ábhair:
Rochtain ar líne:An electronic book accessible through the World Wide Web; click to view
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Clár na nÁbhar:
  • History
  • The need for laddering : BellSouth case study: but would you?
  • Laddering defined : cruise line case study
  • The steps to laddering : the social TV case study.