Laddering unlocking the potential of consumer behavior /
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Awdur Corfforaethol: | |
| Awduron Eraill: | |
| Fformat: | Electronig eLyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Hoboken, N.J. :
John Wiley & Sons, Inc.,
2013.
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| Pynciau: | |
| Mynediad Ar-lein: | An electronic book accessible through the World Wide Web; click to view |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Tabl Cynhwysion:
- History
- The need for laddering : BellSouth case study: but would you?
- Laddering defined : cruise line case study
- The steps to laddering : the social TV case study.