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Marketing to millennials reach the largest and most influential generation of consumers ever /

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Bibliographic Details
Main Author:	Fromm, Jeff
Corporate Author:	ebrary, Inc
Other Authors:	Garton, Christie
Format:	Electronic eBook
Language:	English
Published:	New York : AMACOM, 2013.
Subjects:	Young adult consumers > Attitudes. Generation Y > Attitudes. Target marketing. Consumer behavior. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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