The business solution to poverty designing products and services for three billion new customers /
Salvato in:
| Autore principale: | |
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| Ente Autore: | |
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| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
San Francisco :
Berrett-Koehler Publishers, Inc.,
2013.
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| Edizione: | 1st ed. |
| Soggetti: | |
| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
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Nessun Tag, puoi essere il primo ad aggiungerne!!
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Sommario:
- Preface
- Introduction: eight keys to ending poverty
- Only business can end poverty
- "The poor are very different from you and me"
- What is poverty?
- What can government and philanthropy do?
- Why business is best equipped to fight global poverty
- Zero-based design and the bottom billions
- What to do before you launch your business
- The ruthless pursuit of affordability
- Zero-based design in practice : low-cost drip irrigation
- Design for the market
- Zero-based design in practice : a cautionary tale
- Design for scale
- Zero-based design in practice: safe drinking water for small villages
- Design for delivery the last 500 feet
- Building a mission-driven global business
- Opportunities abound
- It's your turn now
- Resources : takeaways and what we say to critics
- Notes
- Acknowledgments
- About the authors
- Index.