Brand identity essentials 100 principles for designing logos and building brands /
This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
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| Главный автор: | |
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| Соавтор: | |
| Другие авторы: | , |
| Формат: | Электронный ресурс eКнига |
| Язык: | английский |
| Опубликовано: |
Beverly, Mass. :
Rockport Publishers,
c2010.
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| Предметы: | |
| Online-ссылка: | An electronic book accessible through the World Wide Web; click to view |
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Оглавление:
- Imagery
- Color
- Dimension
- Contrast
- Shape
- Symbols
- Typography
- Writing
- Story
- Order
- Variation
- Personalization
- Psychology
- Process
- Production
- Digital identity
- Trends
- Shortcuts
- Social media
- Multiples
- Intellectual property
- Documentation
- Evolution
- Competition
- Originality
- Wit-- Idealism
- Authenticity
- Commitment
- Strategy
- Research
- Touchpoints
- Inspiration
- Simplicity.