Brand identity essentials 100 principles for designing logos and building brands /

This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Budelmann, Kevin
Awdur Corfforaethol: ebrary, Inc
Awduron Eraill: Kim, Yang, 1968-, Wozniak, Curt
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: Beverly, Mass. : Rockport Publishers, c2010.
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • Imagery
  • Color
  • Dimension
  • Contrast
  • Shape
  • Symbols
  • Typography
  • Writing
  • Story
  • Order
  • Variation
  • Personalization
  • Psychology
  • Process
  • Production
  • Digital identity
  • Trends
  • Shortcuts
  • Social media
  • Multiples
  • Intellectual property
  • Documentation
  • Evolution
  • Competition
  • Originality
  • Wit-- Idealism
  • Authenticity
  • Commitment
  • Strategy
  • Research
  • Touchpoints
  • Inspiration
  • Simplicity.