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Recycling & redesigning logos a designer's guide to refreshing & rethinking design /

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This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.

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Bibliographic Details
Main Author: Hodgson, Michael (Michael R.)
Corporate Author: ebrary, Inc
Other Authors: Porter, Matthew
Format: Electronic eBook
Language:English
Published: Beverly, Mass. : Rockport Publishers, c2010.
Subjects:
Logos (Symbols) > Design.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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