Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Coauteur: | |
| Andere auteurs: | , |
| Formaat: | Elektronisch E-boek |
| Taal: | Engels |
| Gepubliceerd in: |
Hoboken, N.J. :
John Wiley & Sons, Inc.,
2013.
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| Editie: | 2nd ed. |
| Onderwerpen: | |
| Online toegang: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Inhoudsopgave:
- pt. I. Strategy and planning
- pt. II. Focus on branding
- pt. III. Generating and nurturing leads
- pt. IV. Making the sale.