Content to commerce engaging consumers across paid, owned, and earned channels /
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| 主要作者: | |
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| 企业作者: | |
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
Hoboken :
Wiley,
2013.
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| 主题: | |
| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
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书本目录:
- About this book
- Cast of characters
- Foreword
- Preface
- Acknowledgments
- Introduction
- Notes
- Brand as network
- Beyond publishing
- Social media is an octopus
- Social is a complex system
- The brand network
- Epilogue
- The question.