Content to commerce engaging consumers across paid, owned, and earned channels /
Furkejuvvon:
| Váldodahkki: | |
|---|---|
| Searvvušdahkki: | |
| Materiálatiipa: | Elektrovnnalaš E-girji |
| Giella: | eaŋgalasgiella |
| Almmustuhtton: |
Hoboken :
Wiley,
2013.
|
| Fáttát: | |
| Liŋkkat: | An electronic book accessible through the World Wide Web; click to view |
| Fáddágilkorat: |
Lasit fáddágilkoriid
Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!
|
Sisdoallologahallan:
- About this book
- Cast of characters
- Foreword
- Preface
- Acknowledgments
- Introduction
- Notes
- Brand as network
- Beyond publishing
- Social media is an octopus
- Social is a complex system
- The brand network
- Epilogue
- The question.