Content to commerce engaging consumers across paid, owned, and earned channels /
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Coauteur: | |
| Formaat: | Elektronisch E-boek |
| Taal: | Engels |
| Gepubliceerd in: |
Hoboken :
Wiley,
2013.
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| Onderwerpen: | |
| Online toegang: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Inhoudsopgave:
- About this book
- Cast of characters
- Foreword
- Preface
- Acknowledgments
- Introduction
- Notes
- Brand as network
- Beyond publishing
- Social media is an octopus
- Social is a complex system
- The brand network
- Epilogue
- The question.