Content to commerce engaging consumers across paid, owned, and earned channels /
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
Wiley,
2013.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- About this book
- Cast of characters
- Foreword
- Preface
- Acknowledgments
- Introduction
- Notes
- Brand as network
- Beyond publishing
- Social media is an octopus
- Social is a complex system
- The brand network
- Epilogue
- The question.