Content to commerce engaging consumers across paid, owned, and earned channels /

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Savar, Avi, 1973-
Awdur Corfforaethol: ebrary, Inc
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: Hoboken : Wiley, 2013.
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • About this book
  • Cast of characters
  • Foreword
  • Preface
  • Acknowledgments
  • Introduction
  • Notes
  • Brand as network
  • Beyond publishing
  • Social media is an octopus
  • Social is a complex system
  • The brand network
  • Epilogue
  • The question.