Content to commerce engaging consumers across paid, owned, and earned channels /

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Библиографические подробности
Главный автор:	Savar, Avi, 1973-
Соавтор:	ebrary, Inc
Формат:	Электронный ресурс eКнига
Язык:	английский
Опубликовано:	Hoboken : Wiley, 2013.
Предметы:	Social marketing. Internet marketing. Electronic books.
Online-ссылка:	An electronic book accessible through the World Wide Web; click to view
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

MARC


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008	130208s2013 njuad sb 001 0 eng d
010			\|z 2013001304
020			\|z 9781118480182 (cloth)
020			\|z 9781118660614 (e-book)
035			\|a (CaPaEBR)ebr10700375
035			\|a (OCoLC)849927751
040			\|a CaPaEBR \|c CaPaEBR
050	1	4	\|a HF5414 \|b .S378 2013eb
082	0	4	\|a 658.8/72 \|2 23
100	1		\|a Savar, Avi, \|d 1973-
245	1	0	\|a Content to commerce \|h [electronic resource] : \|b engaging consumers across paid, owned, and earned channels / \|c Avi Savar.
260			\|a Hoboken : \|b Wiley, \|c 2013.
300			\|a xlvi, 242 p. : \|b ill. (some col.)
504			\|a Includes bibliographical references and index.
505	0		\|a About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question.
533			\|a Electronic reproduction. \|b Palo Alto, Calif. : \|c ebrary, \|d 2013. \|n Available via World Wide Web. \|n Access may be limited to ebrary affiliated libraries.
650		0	\|a Social marketing.
650		0	\|a Internet marketing.
655		7	\|a Electronic books. \|2 local
710	2		\|a ebrary, Inc.
856	4	0	\|u http://site.ebrary.com/lib/daystar/Doc?id=10700375 \|z An electronic book accessible through the World Wide Web; click to view
908			\|a 170314
942	0	0	\|c EB
999			\|c 158621 \|d 158621