Attention and value keys to understanding museum visitors /
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| Autor Principal: | |
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| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
Walnut Creek, Calif. :
Left Coast Press, Inc.,
2013.
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| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- Part 1. What We Know about Visitor Attention
- Introduction
- Early Studies
- Theories and Models
- Outcomes of Engaged Attention
- Overview of the Attention-Value Model
- Part 2. Understanding Value and Motivation
- Value as a Combination of Quality and Duration
- How Value Influences Choice of Text
- Predicting Engaged Attention to Exhibit Text
- Part 3. Ways to Promote Engaged Attention
- Visitor Self Guides
- Instructions to Describe/Compare Objects
- Label Placement
- Supplementing Audio with Text
- Large Interpretive Background
- Part 4. Promoting Engaged Attention through Exhibit Design
- Phenomena that Decrease Visitor Attention
- Visitor Navigation and Attention
- Some Guiding Principles for Exhibitions
- Appendix A: Checklist for Managing Attention.