Irrationality in health care what behavioral economics reveals about what we do and why /
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| Главный автор: | |
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| Формат: | Электронный ресурс eКнига |
| Язык: | английский |
| Опубликовано: |
Stanford, Calif. :
Stanford Economics and Finance, an imprint of Stanford University Press,
2013.
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| Online-ссылка: | An electronic book accessible through the World Wide Web; click to view |
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Оглавление:
- What is behavioral economics--and why should we care?
- Keeping what we have, even if we don't like it
- Managing expectations and behavior
- Understanding the stubbornly inconsistent patient
- Understanding the stubbornly inconsistent consumer
- Understanding the medical decision making process, or, Why a physician can make the same mistakes as a patient
- Explaining the cumulative impact of physicians' decisions
- Can we use the concepts of behavioral economics to transform health care?