Irrationality in health care what behavioral economics reveals about what we do and why /

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Detalhes bibliográficos
Autor principal: Hough, Douglas E.
Autor Corporativo: ebrary, Inc
Formato: Recurso Electrónico livro electrónico
Idioma:inglês
Publicado em: Stanford, Calif. : Stanford Economics and Finance, an imprint of Stanford University Press, 2013.
Assuntos:
Acesso em linha:An electronic book accessible through the World Wide Web; click to view
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Sumário:
  • What is behavioral economics--and why should we care?
  • Keeping what we have, even if we don't like it
  • Managing expectations and behavior
  • Understanding the stubbornly inconsistent patient
  • Understanding the stubbornly inconsistent consumer
  • Understanding the medical decision making process, or, Why a physician can make the same mistakes as a patient
  • Explaining the cumulative impact of physicians' decisions
  • Can we use the concepts of behavioral economics to transform health care?