The handbook of communication and corporate reputation

"With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefi...

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Ente Autore:	ebrary, Inc
Altri autori:	Carroll, Craig E.
Natura:	Elettronico eBook
Lingua:	inglese
Pubblicazione:	Chicester [England] : Wiley-Blackwell, 2013.
Serie:	Handbooks in communication and media ; 46.
Soggetti:	Corporate culture. Business ethics. Mass media and business. Electronic books.
Accesso online:	An electronic book accessible through the World Wide Web; click to view
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