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Trust, globalisation and market expansion

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Detalhes bibliográficos
Autor Corporativo:	ebrary, Inc
Outros Autores:	Aurifeille, Jacques-Marie, Medlin, Christopher, Tisdell, C. A. (Clement Allan)
Formato:	Recurso Electrónico livro electrónico
Idioma:	inglês
Publicado em:	New York : Nova Science Publishers, c2009.
Colecção:	Economic issues, problems and perspectives series.
Assuntos:	Trust > Economic aspects. Interorganizational relations. Organizational behavior. Customer relations. Consumer behavior. Electronic books.
Acesso em linha:	An electronic book accessible through the World Wide Web; click to view
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Sumário:

pt. I. Introduction
pt. II. The role of trust in a changing business world
pt. III. The role of trust within institutional and network elements of globalising
pt. IV. The role of trust in consumer decisions.