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Designing B2B brands lessons from Deloitte and 182,000 brand managers /

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Detalles Bibliográficos
Autor Principal:	Martinez Onaindia, Carlos
Autor Corporativo:	ebrary, Inc
Outros autores:	Resnick, Brian, 1974-
Formato:	Electrónico eBook
Idioma:	inglés
Publicado:	Hoboken, N.J. : Wiley, c2013.
Subjects:	Branding (Marketing) > Management. Brand name products > Management. Corporate image. Logos (Symbols) > Design. Trademarks > Design. Electronic books.
Acceso en liña:	An electronic book accessible through the World Wide Web; click to view
Tags:	Engadir etiqueta Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!

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