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Designing B2B brands lessons from Deloitte and 182,000 brand managers /

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Bibliographic Details
Main Author:	Martinez Onaindia, Carlos
Corporate Author:	ebrary, Inc
Other Authors:	Resnick, Brian, 1974-
Format:	Electronic eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, c2013.
Subjects:	Branding (Marketing) > Management. Brand name products > Management. Corporate image. Logos (Symbols) > Design. Trademarks > Design. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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