Social change anytime everywhere how to implement online multichannel strategies to spark advocacy, raise money, and engage your community /
"The nonprofit's how-to guide for using online media to further their missionsThis book is written for nonprofit staff who say themselves or are asked by others, Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Mo...
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| Main Author: | |
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| Corporate Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco :
Jossey-Bass,
2013.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 007 | cr cn||||||||| | ||
| 008 | 121019s2013 caua sb 001 0 eng d | ||
| 010 | |z 2012039944 | ||
| 020 | |z 9781118288337 (pbk.) | ||
| 020 | |z 9781118333792 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10662587 | ||
| 035 | |a (OCoLC)842920724 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HD62.6 |b .K37 2013eb |
| 082 | 0 | 4 | |a 659.2/8802854678 |2 23 |
| 100 | 1 | |a Kapin, Allyson, |d 1974- | |
| 245 | 1 | 0 | |a Social change anytime everywhere |h [electronic resource] : |b how to implement online multichannel strategies to spark advocacy, raise money, and engage your community / |c Allyson Kapin, Amy Sample Ward. |
| 260 | |a San Francisco : |b Jossey-Bass, |c 2013. | ||
| 300 | |a xxiv, 230 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "The nonprofit's how-to guide for using online media to further their missionsThis book is written for nonprofit staff who say themselves or are asked by others, Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully? The book will help answer these questions and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time. Offers a practical guide for nonprofits on how to best implement online and social media Outlines the various types of mobile media and online and when it makes sense to use them Shows how to build mobile expertise into the staff structure and sell mobile initiatives to the board Social Change Anytime Everywhereserves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions"-- |c Provided by publisher. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Nonprofit organizations. | |
| 650 | 0 | |a Social media. | |
| 650 | 0 | |a Social change. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Ward, Amy Sample, |d 1982- | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10662587 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 153811 |d 153811 | ||