English in marketing international communication strategies in small and medium-sized enterprises /
Gardado en:
| Autor Principal: | |
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| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | inglés alemán |
| Publicado: |
Berlin :
Frank & Timme,
2005.
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| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- pt. I. Discourse analysis of marketing communications
- pt. II. Semiotic and linguistic analysis of promotional literature
- pt. III. Merging results.