English in marketing international communication strategies in small and medium-sized enterprises /
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English German |
| Published: |
Berlin :
Frank & Timme,
2005.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- pt. I. Discourse analysis of marketing communications
- pt. II. Semiotic and linguistic analysis of promotional literature
- pt. III. Merging results.