English in marketing international communication strategies in small and medium-sized enterprises /
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| Hovedforfatter: | |
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| Institution som forfatter: | |
| Format: | Electronisk eBog |
| Sprog: | engelsk tysk |
| Udgivet: |
Berlin :
Frank & Timme,
2005.
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| Fag: | |
| Online adgang: | An electronic book accessible through the World Wide Web; click to view |
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Indholdsfortegnelse:
- pt. I. Discourse analysis of marketing communications
- pt. II. Semiotic and linguistic analysis of promotional literature
- pt. III. Merging results.