English in marketing international communication strategies in small and medium-sized enterprises /

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Sternkopf, Sylva-Michèle
Awdur Corfforaethol: ebrary, Inc
Fformat: Electronig eLyfr
Iaith:Saesneg
Almaeneg
Cyhoeddwyd: Berlin : Frank & Timme, 2005.
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • pt. I. Discourse analysis of marketing communications
  • pt. II. Semiotic and linguistic analysis of promotional literature
  • pt. III. Merging results.