English in marketing international communication strategies in small and medium-sized enterprises /
Shranjeno v:
| Glavni avtor: | |
|---|---|
| Korporativna značnica: | |
| Format: | Elektronski eKnjiga |
| Jezik: | angleščina nemščina |
| Izdano: |
Berlin :
Frank & Timme,
2005.
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| Teme: | |
| Online dostop: | An electronic book accessible through the World Wide Web; click to view |
| Oznake: |
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Kazalo:
- pt. I. Discourse analysis of marketing communications
- pt. II. Semiotic and linguistic analysis of promotional literature
- pt. III. Merging results.