Setting profitable prices a step-by-step guide to pricing strategy--without hiring a consultant /

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Detalles Bibliográficos
Autor Principal: Jensen, Marlene
Autor Corporativo: ebrary, Inc
Formato: Electrónico eBook
Idioma:inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, c2013.
Subjects:
Acceso en liña:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • pt. 1. How to set prices for maximum profits
  • pt. 2. How the market will value your new product
  • pt. 3. Your cost analysis
  • pt. 4. Fine-tuning your price
  • pt. 5. Testing your prices
  • pt. 6. Pricing in special situations.