Setting profitable prices a step-by-step guide to pricing strategy--without hiring a consultant /

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Autor principal: Jensen, Marlene
Autor corporatiu: ebrary, Inc
Format: Electrònic eBook
Idioma:anglès
Publicat: Hoboken, N.J. : John Wiley & Sons, c2013.
Matèries:
Accés en línia:An electronic book accessible through the World Wide Web; click to view
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Taula de continguts:
  • pt. 1. How to set prices for maximum profits
  • pt. 2. How the market will value your new product
  • pt. 3. Your cost analysis
  • pt. 4. Fine-tuning your price
  • pt. 5. Testing your prices
  • pt. 6. Pricing in special situations.