Setting profitable prices a step-by-step guide to pricing strategy--without hiring a consultant /

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Bibliographic Details
Main Author: Jensen, Marlene
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, c2013.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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010 |z  2012037688 
020 |z 9781118430767 (paper/website) 
020 |z 9781118502730 (e-book) 
035 |a (CaPaEBR)ebr10653567 
035 |a (OCoLC)842860090 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a HF5416.5  |b .J46 2013eb 
082 0 4 |a 658.8/16  |2 23 
100 1 |a Jensen, Marlene. 
245 1 0 |a Setting profitable prices  |h [electronic resource] :  |b a step-by-step guide to pricing strategy--without hiring a consultant /  |c Marlene Jensen. 
260 |a Hoboken, N.J. :  |b John Wiley & Sons,  |c c2013. 
300 |a xxi, 186 p. :  |b ill. 
500 |a "+ Website"--Cover. 
504 |a Includes bibliographical references and index. 
504 |a Includes bibliographical references and index. 
505 0 |a pt. 1. How to set prices for maximum profits -- pt. 2. How the market will value your new product -- pt. 3. Your cost analysis -- pt. 4. Fine-tuning your price -- pt. 5. Testing your prices -- pt. 6. Pricing in special situations. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2013.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Pricing. 
655 7 |a Electronic books.  |2 local 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10653567  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 151926  |d 151926