The challenges facing brand managers today

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Detalles Bibliográficos
Autor Corporativo:	ebrary, Inc
Outros autores:	Guzmán, Francisco, Iglesias, Oriol
Formato:	Electrónico eBook
Idioma:	inglés
Publicado:	[Bradford] : Emerald Insight, 2012.
Series:	Journal of product & brand management : featuring pricing strategy & practice, v. 21, no. 6
Subjects:	New products > Management. New products > Marketing. Branding (Marketing) Advertising > Brand name products. Electronic books.
Acceso en liña:	An electronic book accessible through the World Wide Web; click to view
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