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The challenges facing brand managers today

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Dades bibliogràfiques
Autor corporatiu:	ebrary, Inc
Altres autors:	Guzmán, Francisco, Iglesias, Oriol
Format:	Electrònic eBook
Idioma:	anglès
Publicat:	[Bradford] : Emerald Insight, 2012.
Col·lecció:	Journal of product & brand management : featuring pricing strategy & practice, v. 21, no. 6
Matèries:	New products > Management. New products > Marketing. Branding (Marketing) Advertising > Brand name products. Electronic books.
Accés en línia:	An electronic book accessible through the World Wide Web; click to view
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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