The challenges facing brand managers today
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Corporate Author: | ebrary, Inc |
---|---|
Other Authors: | Guzmán, Francisco, Iglesias, Oriol |
Format: | Electronic eBook |
Language: | English |
Published: |
[Bradford] :
Emerald Insight,
2012.
|
Series: | Journal of product & brand management : featuring pricing strategy & practice,
v. 21, no. 6 |
Subjects: | |
Online Access: | An electronic book accessible through the World Wide Web; click to view |
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