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The challenges facing brand managers today

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Bibliografske podrobnosti
Korporativna značnica:	ebrary, Inc
Drugi avtorji:	Guzmán, Francisco, Iglesias, Oriol
Format:	Elektronski eKnjiga
Jezik:	angleščina
Izdano:	[Bradford] : Emerald Insight, 2012.
Serija:	Journal of product & brand management : featuring pricing strategy & practice, v. 21, no. 6
Teme:	New products > Management. New products > Marketing. Branding (Marketing) Advertising > Brand name products. Electronic books.
Online dostop:	An electronic book accessible through the World Wide Web; click to view
Oznake:	Označite Brez oznak, prvi označite!

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